Case Study


Aldo - Club Elite

powered by AWS Technologies

Learn how Xerris helped Aldo level up their sales incentive program for associates.


Aldo Logo


Serverless Application Modernization


To incent store sales employees and track sales success and competitions at both the sales associate and manager level across 600 stores and 5,000 employees, ALDO implemented a program called Club Elite that tracks sales targets. The system was run using spreadsheets, emails and general dialog through work chat systems. It would take weeks to reconcile data while systems would lose track of spreadsheets and sales associates would lose out on sales bonuses.


Xerris was engaged in a short initial project to work with the digital teams at ALDO to assess a future state cloud architecture, Infrastructure as Code, Microservices architecture, component-based development, and CI/CD pipeline development. The team developed this strategy and framework with the ALDO team that would serve the Club Elite modernization project and future pilots and deployments.

Xerris has delivered a Club Elite 1.0 solution within a 3-month timeframe, leveraging a pod of a Scrum Master, Business Analyst, Architect, DevOps and Development resources. The team developed a typescript based microservices solution on AWS that allows for data to be wrangled from multiple legacy operational systems to bring to the store-level a user-friendly tool to track sales, and calculates points and provides scores to each leader at the store level.

More engaged employees that are able to track towards a large rewards trip and compete with their coworkers
Ability to drive competitive incentives to sales associates and managers at ALDO stores
More time in front of customers and stakeholders supported by higher value conversations using digital tools
Accurate Club Elite points calculations and reporting

Aldo body


  • AWS Lambda
  • AWS DynamoDB
  • S3
  • SES email notifications
  • SQS
  • Typescript